Turning Inheaden website into a conversion engine
Turning Inheaden website into a conversion engine
Inheaden is an end to end software development company based in Germany. The current website was facing a higher drop off and low conversion. So we wanted to transform the website into a high performing conversion engine.
Inheaden is an end to end software development company based in Germany. The current website was facing a higher drop off and low conversion. So we wanted to transform the website into a high performing conversion engine.
Positioned Inheaden as strategic partner
Positioned Inheaden as strategic partner
Many clients had ideas but were not sure about feasibility, scope or business viability. Hence, didn't wanted to invest much on the project. Hence, introduced a dedicated discovery offering created a clearer entry point for early stage clients. It also positioned the company as a strategic partner rather than just a development service provider. This provided a lower risk and more guided starting point for users still in the exploration stage.
Many clients had ideas but were not sure about feasibility, scope or business viability. Hence, didn't wanted to invest much on the project. Hence, introduced a dedicated discovery offering created a clearer entry point for early stage clients. It also positioned the company as a strategic partner rather than just a development service provider. This provided a lower risk and more guided starting point for users still in the exploration stage.
Turning Inheaden website into a conversion engine
Inheaden is an end to end software development company based in Germany. The current website was facing a higher drop off and low conversion. So we wanted to transform the website into a high performing conversion engine.
Positioned Inheaden as strategic partner
Many clients had ideas but were not sure about feasibility, scope or business viability. Hence, didn't wanted to invest much on the project. Hence, introduced a dedicated discovery offering created a clearer entry point for early stage clients. It also positioned the company as a strategic partner rather than just a development service provider. This provided a lower risk and more guided starting point for users still in the exploration stage.
Faster scanning and decision making
Faster scanning and decision making
No clarity in services
Positioning was not done well as it offered almost all services and quick scan was not supported as it showed only one service at a time and to see other services, user need to click one by one and the clicking points were not obvious for most of the users.
Restructured services section for faster scanning
Conducted survey and card sorting to find whats really working currently and whats not. So, with survey result restructured the section showing important services upfront removed unnecessary ones.
Created better affordance
Users did not recognize small circles as an actionable element. So, I changed the small dots into cards so users could more easily understand that these are clickable and they can view more details simply by clicking on it.
Leveraged discussion with leadership to align business
Knowing only whats working was not enough. It was also important to find that from here in which direction they want to proceed in order to grow their business.
Faster scanning and decision making
Faster scanning and decision making
No clarity in services
No clarity in services
Positioning was not done well as it offered almost all services and quick scan was not supported as it showed only one service at a time and to see other services, user need to click one by one and the clicking points were not obvious for most of the users.
Positioning was not done well as it offered almost all services and quick scan was not supported as it showed only one service at a time and to see other services, user need to click one by one and the clicking points were not obvious for most of the users.
Restructured services section for faster scanning
Restructured services section for faster scanning
Conducted survey and card sorting to find whats really working currently and whats not. So, with survey result restructured the section showing important services upfront removed unnecessary ones.
Conducted survey and card sorting to find whats really working currently and whats not. So, with survey result restructured the section showing important services upfront removed unnecessary ones.
Created better affordance
Created better affordance
Users did not recognize small circles as an actionable element. So, I changed the small dots into cards so users could more easily understand that these are clickable and they can view more details simply by clicking on it.
Users did not recognize small circles as an actionable element. So, I changed the small dots into cards so users could more easily understand that these are clickable and they can view more details simply by clicking on it.
Leveraged discussion with leadership to align business
Leveraged discussion with leadership to align business
Knowing only whats working was not enough. It was also important to find that from here in which direction they want to proceed in order to grow their business.
Knowing only whats working was not enough. It was also important to find that from here in which direction they want to proceed in order to grow their business.
Before
Before
After
After
Before
After
Slow load time (validated with HotJar analysis)
The homepage created friction right from first interaction. Heavy animation caused nearly 40% users to leave before even viewing the first fold of the homepage.And for users who stayed, the messaging failed to communicate what the company does within first few seconds, reducing early engagement. Hence, introduced straight forward text that is easy to understand & impactful & removed animation for faster load time. Faster loading and helped users quickly understand the company's offering.
Slow load time (validated with HotJar analysis)
Slow load time (validated with HotJar analysis)
The homepage created friction right from first interaction. Heavy animation caused nearly 40% users to leave before even viewing the first fold of the homepage.And for users who stayed, the messaging failed to communicate what the company does within first few seconds, reducing early engagement. Hence, introduced straight forward text that is easy to understand & impactful & removed animation for faster load time. Faster loading and helped users quickly understand the company's offering.
The homepage created friction right from first interaction. Heavy animation caused nearly 40% users to leave before even viewing the first fold of the homepage.And for users who stayed, the messaging failed to communicate what the company does within first few seconds, reducing early engagement. Hence, introduced straight forward text that is easy to understand & impactful & removed animation for faster load time. Faster loading and helped users quickly understand the company's offering.
Unnecessary cognitive load &
no metrics to measure impact
The portfolio lacked clear metrics and detailed case study information, which made it harder for users to understand the actual problem, process, and business impact behind the work. The tool tags also created confusion because they looked like clickable CTAs. To improve this, I added measurable metrics to quickly build trust and linked each project to a detailed case study page explaining the process and outcomes. This helped increase client confidence, improved clarity, and reduced cognitive load while browsing the portfolio.
Before
After
Improving trust and credibility
The testimonial section lacked credibility and visual clarity which reduced its effectiveness as a trust building element. It didn't feel authentic and the continuous movement of cards in opposite direction created visual distraction, making the content harder to read and reducing readability. Hence, added genuine looking testimonials with a cleaner visual system.
Decluttered the footer
The section felt cluttered because of too many elements. The messaging lacked confidence and the CTA was also not highlighted . At this stage stage users should be encouraged to take action but here its failing big. Hence, improved copy to sound more clear and confident, helping create a stronger and trustworthy impression. Also made it more structured and cleaner for users to focus and read.
Before
After
See live product
designed by me
Impact we made
The redesigned experience has improved clarity, reduce early drop-offs, and increase qualified inbound inquiries. By introducing a structured conversion flow, clearer service positioning, and stronger trust signals, the design enables users to move from understanding to action with greater confidence.
Key learning
Sometimes, companies don't want to clearly define their USP as it might restrict some parts of the business side that is crucial for the company growth
More works
Hard to look away?
Understanding real user needs, balancing business goals, and applying 7+ years of product design experience helps me craft experiences like this. If you wish to create something like this, reach out to me
@Portfolio Design
Unnecessary cognitive load &
no metrics to measure impact
Unnecessary cognitive load &
no metrics to measure impact
The portfolio lacked clear metrics and detailed case study information, which made it harder for users to understand the actual problem, process, and business impact behind the work. The tool tags also created confusion because they looked like clickable CTAs. To improve this, I added measurable metrics to quickly build trust and linked each project to a detailed case study page explaining the process and outcomes. This helped increase client confidence, improved clarity, and reduced cognitive load while browsing the portfolio.
The portfolio lacked clear metrics and detailed case study information, which made it harder for users to understand the actual problem, process, and business impact behind the work. The tool tags also created confusion because they looked like clickable CTAs. To improve this, I added measurable metrics to quickly build trust and linked each project to a detailed case study page explaining the process and outcomes. This helped increase client confidence, improved clarity, and reduced cognitive load while browsing the portfolio.
Before
Before
After
After
Improving trust and credibility
Improving trust and credibility
The testimonial section lacked credibility and visual clarity which reduced its effectiveness as a trust building element. It didn't feel authentic and the continuous movement of cards in opposite direction created visual distraction, making the content harder to read and reducing readability. Hence, added genuine looking testimonials with a cleaner visual system.
The testimonial section lacked credibility and visual clarity which reduced its effectiveness as a trust building element. It didn't feel authentic and the continuous movement of cards in opposite direction created visual distraction, making the content harder to read and reducing readability. Hence, added genuine looking testimonials with a cleaner visual system.
Decluttered the footer
Decluttered the footer
The section felt cluttered because of too many elements. The messaging lacked confidence and the CTA was also not highlighted . At this stage stage users should be encouraged to take action but here its failing big. Hence, improved copy to sound more clear and confident, helping create a stronger and trustworthy impression. Also made it more structured and cleaner for users to focus and read.
The section felt cluttered because of too many elements. The messaging lacked confidence and the CTA was also not highlighted . At this stage stage users should be encouraged to take action but here its failing big. Hence, improved copy to sound more clear and confident, helping create a stronger and trustworthy impression. Also made it more structured and cleaner for users to focus and read.
Before
Before
After
After
See live product
designed by me
See live product
designed by me
Impact
we made
Impact
we made
The redesigned experience has improved clarity, reduce early drop-offs, and increase qualified inbound inquiries. By introducing a structured conversion flow, clearer service positioning, and stronger trust signals, the design enables users to move from understanding to action with greater confidence.
The redesigned experience has improved clarity, reduce early drop-offs, and increase qualified inbound inquiries. By introducing a structured conversion flow, clearer service positioning, and stronger trust signals, the design enables users to move from understanding to action with greater confidence.
Key learning
Key learning
Sometimes, companies don't want to clearly define their USP as it might restrict some parts of the business side that is crucial for the company growth
Sometimes, companies don't want to clearly define their USP as it might restrict some parts of the business side that is crucial for the company growth
More works
More works
AI chat for MOHRE- A UAE government authority
AI chat for MOHRE- A UAE government authority
Reduced support dependency and improved task completion
Reduced support dependency and improved task completion
Prevented fraud in AI-driven loyalty program
Prevented fraud in AI-driven loyalty program
Streamlined the platform and saved millions of dollars
Streamlined the platform and saved millions of dollars
